Privacy Statement

Last updated: October 10, 2025

NeoKraft attaches great importance to the protection of your personal data. In this privacy statement, we explain:

  • which personal data we process from you;
  • why we process that data;
  • what your rights are;
  • how we handle your privacy in our webshop.

We ensure that all processing of personal data is in accordance with the General Data Protection Regulation (GDPR) and other applicable legislation.

1. What personal data do we process?

The personal data that we (may) collect includes:

  • Gender
  • Name
  • Address details (street, postal code, city, country)
  • Email address
  • Phone number
  • Username / account information
  • IP address
  • Payment details (such as bank account number, payment method)
  • Other data that you provide yourself in the context of contact, returns, complaints, or service requests
  • Any image or video material, for example if you provide this in reviews or complaints

2. What do we use your personal data for?

We use your data for the following purposes, with the associated legal basis and retention periods:

Goal

Legal basis

Retention period

Executing the purchase agreement/processing the order, arranging payment, shipping, returns, warranty, etc.

Necessary for the performance of the agreement

Up to 7 years after the end of the financial year (due to tax retention obligations)

Account management (if you have an account)

Necessary for the agreement / your consent

Up to 5 years after you last logged in or placed an order

Contact with customer service / handling of questions, complaints, returns

Legitimate interest or performance of agreement

Up to 5 years after last contact or order (or longer if legally required)

Sending newsletters/promotional emails (if you have given permission)

Consent

Until you have given permission / until you unsubscribe

Applications (if applicable)

Consent or performance of legal obligations

Up to 4 weeks after filling the position, unless you have given permission to keep it for longer

Administrative and tax purposes (such as accounting)

Legal obligation

At least the legally required term (often 7 years)

3. Cookies and similar technologies

  • We use cookies for analytical purposes and to optimize the website.
  • We may use tools (such as reCAPTCHA) to verify that forms are filled out by humans, not bots.
  • You have the option to block or delete cookies through your browser settings, although this may affect the functioning of the site.

4. Who do we share your data with / who has access?

Your personal data will be made accessible to:

  • NeoKraft employees who need it for their work (customer service, shipping, IT, etc.).
  • Third parties/processors who provide services such as payment, shipping, marketing tools, review partners, etc.
  • Authorities when we are legally obliged to do so (e.g. tax authorities).

In all our contracts with processors, we ensure that your data is treated securely and confidentially.

5. Your rights

You have the following rights with respect to your personal data:

  • Gain insight into what data we process from you and the purposes for which we do so.
  • Correction of incorrect or incomplete data.
  • Deletion of data when it is no longer needed or when you withdraw your consent (provided there is no legal obligation to retain it).
  • Restriction of processing.
  • Object to certain processing (e.g. direct marketing).
  • Transfer of the data (“data portability”) in a common format.
  • Withdrawal of consent, to the extent that the processing is based on consent.

To exercise these rights, you can contact us using the contact details below. We may ask for your identity to verify that you are who you say you are before we modify or delete data.

6. Security

We take appropriate technical and organizational measures to protect your data against loss, theft, unauthorized access or other forms of unlawful processing.

7. Changes to this privacy statement

NeoKraft reserves the right to amend this privacy statement. We recommend that you review it regularly. The date at the top indicates when this statement was last updated.

8. Contact

If you have any questions about this privacy statement, wish to file complaints about the processing of your personal data, or wish to exercise your rights, you can contact us via:

NeoKraft
UMI Europe nv
Duwijckstraat 17
2500 Lier
Belgium
Email: info@umi-europe.com

If you are not satisfied with the way we handle your personal data, you also have the right to lodge a complaint with the supervisory authority (in Belgium: Data Protection Authority).